Ariel Golden Bloom with Downy's long lasting perfume technology! this powder detergent is a must have in your laundry room and it provides you with more freshness on top of Ariel’s impeccable cleaning. It offers its legendary clean whether your challenge is a tough stain or simply everyday soil. Your trustworthy ally for an incredible clean on all your garments. When it has got to be clean it’s got to be Ariel!